Brands are trusted. Brands make buyer decisions easier. Being a brand makes everything flow. But how do you become a brand? How do you brand your business?
The answer to this question can be quite expensive. You can spend money on direct mail, glossy magazine ads, E-Flyers, billboards, and the list goes on. Over time, this works if you have the money. Perhaps a better question is – how do you brand your business without spending an arm and a leg?
Here’s a suggestion: build your brand by partnering or identifying with an established brand or group of brands. Choosing a good broker with a good name is an important start. Then you want to hook up with a trusted title company, a recognized lender, and a host of other affiliates who add to who you are in your client’s eyes.
How your clients see you is everything.
The Salvation Army is a 152 year old brand you can trust. When clients or potential clients, and that includes just about everybody, see you giving back by ringing a bell next to a red kettle at Christmas, they see you as a giving person, a professional they can trust, because they can trust The Salvation Army brand.
Brand your business this season by participating in Real Estate Wednesdays, a bell ringing partnership with The Salvation Army to do the most good in every zip code. Bell ringing shifts are 2 hours on any or all of the four Wednesdays between Thanksgiving and Christmas. If you want to give a shift a try – just call Tom Leyda at 760-485-5549, or for more information and to sign up online go to http://realestatewednesdays.com/.
If you wish to create an even greater branding opportunity, you can volunteer to be a kettle captain at a location of your choice. Kettle captains take responsibility for filling the four shifts each Wednesday with friends, family and affiliates at your branded kettle. That’s right, your kettle includes logo signage that builds your brand. For more information on becoming a captain, including guidelines and FAQ’s go to http://realestatewednesdays.com/. Click on ‘Involve Me’ or call Tom Leyda directly at 760-485-5549 or call JoAnn Callaway at 480-596-5751.
You can find kettle locations near you by checking out the kettle countdown currently going out via email to all agents in the greater Phoenix area.
Join the fun this year and brand your business.
– Joseph Callaway