After 10 years in the Real Estate business, Those Callaways had sold more homes than any other agent in Arizona. They did this one client at a time yet no lead generation coach, no cold-call trainer, none of the so-called sales experts seemed to care about the client. So, Joseph and JoAnn decided to write a book, “Clients First”. Listen to this exciting episode about writing, rewriting, getting a publisher in a most amused way, and then landing on the New York Times Best Seller list. Get an inside look at the process and the trials of speaking more than 200 times coast to coast. Get an insight into the world of Those Callaways, Arizona’s leading independent agent with more than 7,000 homes sold, one client at a time.